4 Ways To Use Periscope In Higher Education

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According to its site, over 40 years of video are watched every day. Twitter already acquired it earlier this year. It already has 10 million accounts in just over six months. Ok that may be impressive, but Chandler, another social media platform? Yes, and it’s poised to be the next wave of social. It’s Periscope – live streaming to the world straight from your phone.

Here are a few ways you can make use of Periscope in higher ed.

 

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Live demonstrations

The ease of using Periscope should make the process of creating video content less daunting. No need for expensive production crews or editing software. Just download and go. There are invariably plenty of students who need answers about something relating to your school, why not provide a live demo on how to register for classes, or a campus tour? Save the video afterwards to have it ready to share.

 

Share Breaking Updates

Everyone loves a good breaking story, and Periscope can help you create that experience in real-time. Celebrity sighting on campus? Prominent speaker coming to lecture? Headlining artist just arrive for the show that night? Maybe there’s a demonstration or protest in the quad? There are any number of events that would be great to capture live, but in all reality your students will be just as, if not, more excited to watch a stream telling them classes are cancelled because of the snow storm. Don’t be afraid to keep it simple.

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Behind the Scenes

Everyone loves to get an insider’s perspective and the app is perfect for just that. Think about streaming the commencement speaker’s pre-speech routine. Preparing the Homecoming festivities, or even a sneak peek of the team’s huddle or coach’s pre-game speech before the big game.

 

Acceptance Letters

The most exciting time for high schoolers. After months and even years of preparing for and applying to schools, the “acceptance letter” is what makes it all worth it. Why not add another dimension and live stream the process of printing and shipping the letters? Following the student handles beforehand and reminding them to tune in at the time of the stream can build more excitement than just receiving the letter in the mail.

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It’s barely over 6 months old, but its growth suggests it will be around for a while. If and when Twitter decides to make Periscope a regular feature of the platform, higher ed will need to be ready. Starting to integrate it into your social mix now can pay dividends in the future, and see your engagement increase in the present.

How To Use Snapchat In Higher Education

 

Check out the previous installments of our series on Snapchat and higher education here. And here.

By now you’ve heard all of the hoopla. 77% of college students use it daily, and 30% of US millennials use it regularly. But why does Snapchat matter for higher education? In short, engagement.

But the messages disappear! It’s a waste of time, right? Not so fast. A recent Facebook study found millennial teens consume information at a rate 2.5 times faster than their older counterparts. Messages seen for even 3 seconds are more likely to be recalled in this demographic – if that message is compelling enough.

By its very nature, Snapchat is a sharing machine. Since the messages disappear, users have an incentive to screenshot the images and share them with their friends and family. If you create interesting enough content, odds are it will be shared organically.

Here are a few ways you can use the app to your advantage.

Showcase Your School

With the Stories feature, you can showcase the most exciting experiences your school has to offer and give prospective students a glimpse of the college lifestyle on your campus. Think big sporting events from tailgate to post game, traditions (homecoming, etc), move-in days, orientation events, and anything else that sets your school apart. You could even consider allowing select students to use the account to take viewers through a day in the life of a student.

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Add A Custom Design

Snapchat allows you to create your own design and submit it for approval as a “geofilter.” These filters can be used by any user on your campus for all their followers to see. You can upload your basic logo, or create a fun design for students to use.

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Get Creative

Tennessee Wesleyan College even hosted a scavenger hunt through the app for prospective students at an orientation day. Each student who followed the TWC account could view the 5 clues the school sent on the whereabouts of the school mascot.

Acceptance Notifications

At the end of the enrollment cycle, you can create more anticipation and excitement for your accepted students by sending them a Snap. If you have their handle, a personalized message could go a long way in increasing your push-to-deposit campaign results. While I’m sure your acceptance letter looks stunning, adding a Snap can make the acceptance process that much better.

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Promote Contests and Events

Snapchat is also an effective promotional tool. Big event on campus? Add a Snap to your story to help promote it to your students. Classes cancelled? Let everyone know through a Snap. Weather warning? Snap it. You can even hold a contest.

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It’s instantaneous, personal, and mobile. It’s exactly where your audience lives. Get creative, send the right messages, and Snapchat can help your engagement numbers soar.

Join us at the CCCU Chief Enrollment Officers Conference

Join Nathan Alexander, our Senior Marketing Consultant and Director of Christian College Marketing, at the Council for Christian Colleges & Universities' 2013 Chief Enrollment Officers Conference, January 3-5.

This year re-tool for success. As we kickoff 2013, updating your multi-channel marketing, college branding, and enrollment management becomes imperative.

Come see a sample of our new Digital Viewbook - the new way to reach students and parents online. Also, be sure to grab your USB drive with a copy of our groundbreaking research, How does your school rank on Facebook?.

Maryville University Earns Top Over-performing College.

U.S. News & World Report ranked our very own Maryville University as the top over-performing school in the National Universities category. This ranking was determined by comparing the U.S. News & World Report's Best College of 2013 list with peer assessments of the schools.

"Studies such as this one communicate to parents, students, other universities and prospective employers of our graduates that Maryville University exemplifies a daily commitment to excellence."

- Maryville University President Mark Lombardi

Learn more from the U.S. News blog, The Huffington Post, and Maryville University.

Let us know what you think about the current collegiate ranking system in the comments below!

20 Questions to Ask Yourself Before Launching a Campaign

Before you undertake a new marketing plan for your school, it's wise to run both an internal and external situation analysis.  Changes in headcount can change your choice of integrated marketing tactics just as easily as shifts in presidential vision.  Likewise, federal or local government intervention can force your team towards a new tack. Taking a hard look at the market forces that affect you will go a long way to creating a complete audience centered, measurable experience.

Even if you have been running campaigns for years, assessing your people, process, goals and technology before every campaign will give you the opportunity to improve upon last year's  techniques.  Examining the external landscape will focus your efforts on the positions you need to take.

With that said, here is a short list of 20 questions that will give you insight into next year's objectives, strategies and tactics.

Internal Assessment
  1. What are your school's established goals?
  2. What are your department's goals?
  3. What are your previous year's results?
  4. What resources and teams do you have available?
  5. How are your internal teams organized?
  6. How will they share information?
  7. What is your internal marketing process?
  8. What technology are you using to track your results?
  9. How will you test, measure and report your results?
  10. Who are your internal audiences?
External Assessment
Competition
  1. Who is your direct competition?
  2. What other substitutes exist beyond the direct competitors?
  3. What are your competitor's messages to your target market?
  4. What touchpoints are your competitors using?
  5. What does your competition use to differentiate itself?
  6. Where is  your competition strongest and weakest?
External Trends
  1. What are the projected shifts in enrollment rates and demographics - nationwide and in your state?
  2. What are the recent changes in government regulations that will affect how you will compete?
  3. What are the shifts in executive perspectives across the industry?
  4. How can you capitalize on changes in technology?