TWG Plus Digital Viewbooks Win GOLD! – 2014 EDMAs


Last week, Higher Education Marketing Report announced the 2nd annual 2014 Education Digital Marketing Awards. These awards test a firm’s creative mettle against companies across the country.

TWG Plus pulled in 10 EDMAs this year— 5 Gold, 2 Silver, 1 Bronze and 2 Merit. Our innovative digital viewbook took the lion’s share of the awards.

We are extremely proud to share this honor with our higher education partners across the country. This is what a true collaboration can do.

Gold Winners
Kalamazoo College, Digital Viewbook, Online Publications
Kalamazoo College, Digital Viewbook, Miscellaneous Interactive Media
Morgan State University, Digital Viewbook, Online Publications
University of Idaho, Digital Viewbook,Online Publications
University of Idaho, Landing Page, Admissions Website

Silver Winners
Bluefield College, Digital Viewbook, Online Publications
Southeast Missouri State University, Digital Viewbook, Online Publications

Bronze Winner
Northwest Missouri State University, Digital Viewbook, Online Publications

Merit Winners
Morgan State University, Landing Page, Admissions Website
Warren Wilson College, Digital Viewbook, Online Publications

Come see Scott Novak at CACRAO 2014


We are excited about CACRAO next week.

Our President, Scott Novak will present a session on Monday at 8:30 AM entitled:

What “Moneyball” Can Teach You About Competing As A Small School
This talk will show you how to develop marketing initiatives that get results and won’t break the bank!
We look forward to seeing you there.

We will also be introducing our new ebook “Optimizing Enrollment Management with Predictive Modeling” to get the most out of your next enrollment campaign. Download it now.


Instagram into Action for Higher Education

I am always looking for ideas and tips on how to do new things.

You may be like me and read the instructions on how to assemble a swing set. Or you may be the kind of person that can just do it without help from the printed word. More power to you if you can, but I like clear, concise, instructions.

I found these top 40 tips on Instagram marketing and I’d thought I’d share it with you. I find myself, my wife and my son on Instagram all the time. It’s a regular family affair.

How many other families like mine are using Instagram daily? According to Instagram, the app reaches 200 million active users who share 60 million photos on average per day. That’s a lot of selfies and food photos.

In fishing as well as marketing, you have to go where the fish are. Students are on Instagram. Where are you?

Take a quick read through this cool infographic and put your “Insta into Action!”


Please include attribution to with this graphic.

Instagram Marketing Strategies Infographic

The Facts About Teens, Snapchat, and Higher Education Enrollment

Snapchat, teens, enrollmentIn November of last year, Snapchat turned down a $3 billion dollar buyout offer from Facebook. Astonished social media wonks cried foul. How could a company that has no revenue be worth $3 billion dollars?

There is a general theory in digital media that money follows eyeballs. So, who are the people that are driving this enormous valuation?


Snapchat is one of the worlds leading social networking services. 46% of 12 − 24 year olds use the app to communicate. 77% of college students use Snapchat to send pictures, text and video.

Wait, you haven’t heard about Snapchat? No one can blame you. The company is only three years old. From simple beginnings as a Stanford class project, the mobile app has grown from handling 25 images per second in May 2012 to 700 million per day in May of this year.

Snapchat has grown into a mainstream communication tool. Since most of these images are coming from Millenials, agencies, businesses and higher education institutions have flocked to it.

Why should you care about Snapchat?

snapchat-teens-enrollmentThe rapid adoption of Snapchat by teens represents a fundamental shift in the way people use the Internet. Millenials are the first generation of mobile users. They don’t surf the open web on desktop computers. They don’t use email. They don’t talk on the phone. They use private apps like Snapchat and Whatsapp to communicate with their own controllable, private network of friends.

According to Business Insider, Snapchat is attempting to corner the handset market for the millenial generation. If Snapchat becomes the “start app” for millions of teens, higher ed professionals need to learn how to market accordingly.

Believe it or not, the ephemeral nature of Snapchat is also a boon to marketers and institutions alike. Unlike Facebook or even Twitter, users must stay actively engaged with their phone to communicate. If a student receives a snap from their school of choice, it disappears in 10 seconds, leaving the student waiting for the next post.

What is Snapchat?

Snapchat is a photo messaging mobile application that allows users to send photo, video, and text messages to a private network of friends. Photos, dubbed “snaps”, have a limited lifespan. Users can set a timer from 1 to 10 seconds. When the timer runs down, the image is destroyed. Snapchat users are in control of who sees their snaps. Likewise, they can control which snaps and friends they want to see.

In a way, Snapchat is a perfect storm of generational disconnect. Teens crave privacy. Parents don’t “get” technology. Placing a private network in the hands of sixteen year-olds across the world was bound to create a tsunami of data that only Millenials would understand.

Getting to Know Snapchat

The best way to learn about the app is to download it for yourself. It runs on Android and iOS.

Once you’ve downloaded it, you’ll get a practical lesson in Metcalfe’s Law. Snapchat isn’t very useful if you aren’t connected to any friends. Find a student in your office, ask them to friend you. Play with the app. Send and receive snaps. Snapchat is intuitive, and you will get the hang of it quickly.

Now that you have an introduction to the top communication tool for 12-24 year-olds, it’s time to plan a Snapchat campaign.


This wraps up the first post in a series about teens, higher education, and Snapchat. Snapchat has risen from a college project to a major social networking phenomenon. Teens, in particular, are the primary users of the tool because they can communicate within their own open, secret garden, protected by a wall of mobile technology. In the next installment, we’ll look at some examples and lay out a plan for building your own higher education Snapchat campaign.

Join us at the CCCU Chief Enrollment Officers Conference

Join Nathan Alexander, our Senior Marketing Consultant and Director of Christian College Marketing, at the Council for Christian Colleges & Universities' 2013 Chief Enrollment Officers Conference, January 3-5.

This year re-tool for success. As we kickoff 2013, updating your multi-channel marketing, college branding, and enrollment management becomes imperative.

Come see a sample of our new Digital Viewbook - the new way to reach students and parents online. Also, be sure to grab your USB drive with a copy of our groundbreaking research, How does your school rank on Facebook?.