The Whelan Group is pleased to announce the following new clients for Fall 2009/Spring 2010:
Rhodes College in Memphis, TN – Search campaign coordination
William Jewell College in Liberty, MO – Publication development
Brevard College in Brevard, NC – Publication development & Search marketing campaign coordination
Greenville College in Greenville, IL – Publication development & Search marketing campaign coordination
Trinity University in San Antonio, TX – Interactive solutions
Texas Chiropractic College in Pasadena, TX – Email marketing
Huston-Tillotson University in Austin, TX – Alumni development marketing campaign
West Virginia Wesleyan College in Buckhannon, WV – Search marketing campaign coordination
The University of Texas of the Permian Basin in Odessa, TX – Search marketing campaign coordination
The University of Mary Washington in Fredericksburg, VA – Creative services
With these clients come new products and services…
For instance, Trinity University has selected The Whelan Group to produce our first interactive Yield Site, which will help admission staff and Trinity faculty maintain better communication with admitted students, as well as allow admitted students to connect with others – admitted and current students.
Huston-Tillotson University’s development campaign will consist of a direct mail and email marketing effort to graduates in an effort to generate funding for the University.
Emory University’s direct mail invitation campaign will be the first of its kind for The Whelan Group, combining a variable-printed and personalized invitation to a large group of high school prospects with mobile and online, interactive elements.
The event invitation’s details about 30-50 different events, based on the recipient’s location. The campaign will also utilize several of The Whelan Group’s interactive solutions, including:
RSVP Landing Page
Follow-Up Email Reminder
Both Emory University and The Whelan Group are excited about the upcoming campaign and hope it will be a great success for both.
Scott Novak, Executive Vice President of the Whelan Group and Ross Clurman, Director of Marketing and Interactive Technology, will be conducting a series of focus groups around the country with high school students and college freshman this summer.
The focus groups will be designed to provide the staff at The Whelan Group with firsthand feedback about student trends, likes and dislikes and how they relate to our clients’ recruitment efforts.
Scott Novak had this to add:
“Staying true to our tagline [of] ‘Inspiration for a New Generation’ we are using the summer months as a time to coordinate focus groups around the country to enhance our knowledge of how to most effectively recruit students. We will be focusing on what types of communications they respond to [email, text, print, etc.], what web-based tools they use [Facebook, Twitter, etc.] and also testing current marketing materials to see which ones are well-received.”
“This feedback will certainly play a role in our development of effective marketing campaigns with current and future clients. Understanding this generation and hearing directly from them about what inspires them is our first priority.”
“We want to be a company that ‘listens’, not one that ‘tells’, and this series of focus groups will help us with everything from Search campaign coordination to viewbook development.”
The results of our focus groups will be used in preparing presentations for upcoming conferences and new client meetings.