On April 19, 2010, at the Omni Hotel in Houston, The Whelan Group presented to an audience of just over 30 higher education professionals about the benefits of utilizing a customized predictive modeling solution.
Our solution, which is customized based on the institution it is being applied to, helps turn your Search list into a database of individuals with added value – more information.
Examples of information that is scored and added to your list:
Academic profile of the student
Academic profile of the student’s high school
Financial need of the student
Financial power of the student’s high school
And, the likelihood that student will apply to your institution
All of these fields make your Search list more effective in generating inquiries, but also save you money by decreasing the amount you mail (postage) and the amount of names you purchase.
The Whelan Group is pleased to announce the following new clients for Fall 2009/Spring 2010:
Rhodes College in Memphis, TN – Search campaign coordination
William Jewell College in Liberty, MO – Publication development
Brevard College in Brevard, NC – Publication development & Search marketing campaign coordination
Greenville College in Greenville, IL – Publication development & Search marketing campaign coordination
Trinity University in San Antonio, TX – Interactive solutions
Texas Chiropractic College in Pasadena, TX – Email marketing
Huston-Tillotson University in Austin, TX – Alumni development marketing campaign
West Virginia Wesleyan College in Buckhannon, WV – Search marketing campaign coordination
The University of Texas of the Permian Basin in Odessa, TX – Search marketing campaign coordination
The University of Mary Washington in Fredericksburg, VA – Creative services
With these clients come new products and services…
For instance, Trinity University has selected The Whelan Group to produce our first interactive Yield Site, which will help admission staff and Trinity faculty maintain better communication with admitted students, as well as allow admitted students to connect with others – admitted and current students.
Huston-Tillotson University’s development campaign will consist of a direct mail and email marketing effort to graduates in an effort to generate funding for the University.