Introducing Predictive Modeling at TACAC

On April 19, 2010, at the Omni Hotel in Houston, The Whelan Group presented to an audience of just over 30 higher education professionals about the benefits of utilizing a customized predictive modeling solution.

Our solution, which is customized based on the institution it is being applied to, helps turn your Search list into a database of individuals with added value – more information.

Examples of information that is scored and added to your list:

  • Academic profile of the student
  • Academic profile of the student’s high school
  • Financial need of the student
  • Financial power of the student’s high school
  • And, the likelihood that student will apply to your institution

All of these fields make your Search list more effective in generating inquiries, but also save you money by decreasing the amount you mail (postage) and the amount of names you purchase.

Learn more about our Customized Predictive Modeling Solution.

Download a copy of our presentation.

In Like A Lion, Out Like An Alumnus

In addition to a few new clients, March also included adding the Alma Mater of our Executive Vice President, Scott Novak, to our growing list of clients.

  • University of the Incarnate Word – Search marketing campaign coordination & new creative/publication development
  • Newbury College – New branding campaign & publication development
  • Marymount Manhattan College – New creative & publication development
  • Southwest Baptist University – New creative & publication development
  • Susquehanna University – Search marketing campaign coordination & interactive solutions
  • St. Catharine College – New creative & publication development
  • Thiel College – Communication outreach & interactive solutions

Lots of new creative/publication development and a handful of upcoming Search and interactive campaigns are sure to help The Whelan Group and our clients kick off a successful 2010!

As Clients Increase, Solutions Expand

The Whelan Group is pleased to announce the following new clients for Fall 2009/Spring 2010:

  • Rhodes College in Memphis, TN – Search campaign coordination
  • William Jewell College in Liberty, MO – Publication development
  • Brevard College in Brevard, NC – Publication development & Search marketing campaign coordination
  • Greenville College in Greenville, IL – Publication development & Search marketing campaign coordination
  • Trinity University in San Antonio, TX – Interactive solutions
  • Texas Chiropractic College in Pasadena, TX – Email marketing
  • Huston-Tillotson University in Austin, TX – Alumni development marketing campaign
  • West Virginia Wesleyan College in Buckhannon, WV – Search marketing campaign coordination
  • The University of Texas of the Permian Basin in Odessa, TX – Search marketing campaign coordination
  • The University of Mary Washington in Fredericksburg, VA – Creative services

With these clients come new products and services…

For instance, Trinity University has selected The Whelan Group to produce our first interactive Yield Site, which will help admission staff and Trinity faculty maintain better communication with admitted students, as well as allow admitted students to connect with others – admitted and current students.

Huston-Tillotson University’s development campaign will consist of a direct mail and email marketing effort to graduates in an effort to generate funding for the University.

New Clients for Fall 2009

We are pleased to announce three new clients for Fall 2009, with some campaigns culminating in Spring 2010.

  • Queens University in Charlotte, NC – Publication development
  • Stevenson University in Owings Mills, MD – Search marketing campaign coordination
  • Howard Payne University in Brownwood, TX – Search marketing campaign coordination, Interactive & Publication Development

The addition of these new clients is promising as we near the end of our first year of having Search, mobile and interactive solutions.

Checkie Award: Check

“We were pleased to hear about the nomination last month and even more pleased to find out that we won,” commented Ross Clurman, Director of Marketing and Interactive Technology for The Whelan Group.

He went on to say, “…we have worked hard to improve our deliverability, open and click rates, while keeping our unsubscribe rates to a minimum.”

It is obvious that the hard work paid off today, as we now have a fancy placard to place in our lobby.

The Checkie Awards were awarded to particular companies based on their open, click and unsubscribe rates, with specific attention to quality of email campaigns and the volume of emails sent.

The Whelan Group’s email solutions for higher education have proven to be a successful delivery vehicle in recruitment, matriculation and retention for our clients.