[Transcript] A New Approach to Predictive Modeling

In February, I had a great conversation with Jeff Pierpont from College Raptor about predictive modeling. Predictive modeling is designed to help you focus on the students that are most likely to apply or enroll.

I’ve attached the first three pages of the transcript for you to review.

[Transcript] A New Approach to Predictive Modeling

Want to read more about predictive modeling for higher education marketing. Download the complete PowerPoint, video and transcript here http://twgplus.com/lp/page/higher-education-marketing-lp-predictive-modeling


TWG Plus Wins Best of Show!

Today, we learned that TWG Plus brought home 17 awards from the Education Marketing Awards. This year, we competed against over 2,250 other entries and were one of only 16 agencies to win “Best of Show.” That award went to Marshall University’s integrated marketing campaign, “Sons and Daughters of Marshall.”

Adding to the long list, we received five gold medals for Averett University GPS, Louisburg College, St. Mary’s University and two for University of Mount Olive. Silver awards went to the Ave Maria University integrated marketing campaign and Belmont Abbey College’s travel piece.  Rounding out the list were nine merit awards.

Here’s a sampling!

Marshall University – Best of Show, Gold, Integrated Marketing

Marshall University Best in Show


Averett University GPS – Gold, Total Recruitment

Averett GPS Best in Show







Louisburg College, Gold, Integrated Marketing

TWG Plus, Gold

St. Mary’s University, Gold Integrated Marketing, Search Piece

TWG Plus, Gold, Travel Piece

University of Mount Olive, Gold, Department Brochure

TWG Plus, Gold, Department brochure

University of Mount Olive, Gold, Direct Mail

TWG Plus, Gold, Postcard Series


Introducing Jennifer Fisher!

Jennifer Fisher, TWG PlusWe are excited to welcome Jennifer Fisher, our new vice president of business development.

Jennifer brings more than 20 years of experience in sales and marketing to TWG Plus. Moreover, she spent the last decade at Pearson Education, where she developed a passion for technology and life-long learning.

Jennifer’s barely been here a week and she’s already been on the road with our Enrollment Guy, Nathan Alexander. Her drive to share TWG Plus’ consistency and expertise in higher education marketing is already helping her to build strong relationships. We think that she perfectly represents the TWG Plus commitment to providing customer-focused solutions that help our clients achieve more with less.

We can’t wait to see what she does next!


Five Digital Design Trends to look forward to in 2017

With a new year come new trends. TWG Plus is looking to the future as we break down five trend worthy topics!


“…done correctly, GIFs can take your engagement and click-through rates to the next level.”

GIFs, really? I know what you’re thinking. GIFs are everywhere, and you’re right. So what’s so great about them? The GIF is nothing new, but their usage is becoming more popular than ever. Let’s be honest, abusing GIFs can kill your UX (user experience), but done correctly, GIFs can take your engagement and click-through rates to the next level.

According to The New York Times, 23 million GIFs are posted on Tumblr every day. Facebook gets more than 5 million daily. Slack sees more than 5 million GIFs each month.

GIF or JIF? Let’s Settle It.
I can’t tell you how many debates I’ve engaged in regarding the pronunciation of the word GIF — it’s sad really. The “G” in GIF stands for the word “graphic,” so many people believe that it should be pronounced with a hard G. But according to its creator, Steve Wilhite, the correct pronunciation is “JIF,” like the brand of peanut butter. I’ve been saying it wrong for all these years — who knew.


They’re easy to digest.

They’re mobile friendly.

They draw attention to important information.

They help tell a story. 


They bring emails to life.


As we focus more and more attention on content, designers will pay closer attention to headline size. In a world of constant distraction, visual hierarchy and headlines that draw attention are key. It’s important to dedicate plenty of screen real estate to the simple statement defining your company’s product or services. Start playing with space and mixing different fonts…the possibilities are endless.


Google Fonts first launched in 2010 as a way to move the web forward and make it faster and more expressive by creating a simple way to add type variety to websites. It offers an intuitive and robust directory of open source designer web fonts. Google allows you to share and integrate typography, into any design project seamlessly; no matter where you are in the world. It’s Googles world now anyway — we just live in it.

Expect more designers to explore Google Fonts in 2017. Check it out!

Google Fonts



“Duotones can spice up an overused image, add a fun element when once is lacking and just help engage users visually.”

As minimalism came to the forefront in 2016, designers sought out ways to inject personality into their design work. [Insert big, bright colors here]. Duotones can spice up an overused image, add a fun element when once is lacking and just help engage users visually. Expect to see more duotone imagery used to bring consistency when several images are displayed. Check out these color soaked websites that really draw your attention!

As you can see, it’s not only about bright color, but gradients are also making a comeback. Yes, I said gradients, but let’s not get crazy here. There’s not always a pot of gold at the end of this rainbow. Use gradients thoughtfully and with purpose.



“88% of online users are less likely to return to a site after a bad experience.”

So what is UX exactly? Short for user experience, UX brings user’s problems top of mind, and all design decisions should be centered around them. It’s important to focus on understanding your target audience, not who you think your target audience should be. Get to know your users through research and solve their problems (spoiler alert: actually talk to them!). Research is that genuine friend that tells you not what you want to hear, but the actual truth that makes you think twice. Use the information to your advantage to better impact your decision-making.

Still not convinced? Here are some powerful stats on UX:
• 88% of online users are less likely to return to a site after a bad experience.
• Judgments on website credibility are 75% based on a website’s overall aesthetics.
• First impressions are 94% design-related.
• 85% of users think that a company’s mobile website should be as good or better than their desktop website.

[Free Download] Publications Asset Checkclist

In November, we had a conversation with our Creative Director, December Lambeth. During the webinar, she outlined how to get the most out of your creative team – whether they are in house or an outside vendor. In order to add something extra to the event, our team put together a free publications checklist that admissions teams can use to get ready for the pubs season. This is based on the same checklist that we use here in the office and includes:

  • Account information
  • General assets
  • Design assets
  • Content assets
  • Photo shoot guideline

This cheatsheet should help you get prepared and focus your conversations with your design team.

TWGPlus Publication Asset Toolkit

Want to download the entire presentation about designing award winning publications campaigns down load it here http://twgplus.com/lp/page/higher-education-marketing-lp-how-develop-a-winning-publication-strategy.