Best in Show! 31st Annual Education Advertising Awards

Winners have been announced for the 31st Annual Education Advertising Awards sponsored by Higher Education Marketing Report and TWG Plus is one of the leaders of the pack!

The Educational Advertising Awards is the largest educational advertising award competitions in the country. With over 2,000 entries received, TWG Plus brought home 18 awards including “Best in Show” for the University of Central Oklahoma.

Here are a few of the winners. 

University of Central Oklahoma: Best in Show, Gold for Total Integrated Marketing Campaign



Monmouth College: Gold for Publications



University of Idaho: Gold for Search



College of Coastal Georgia: Gold for Search



Metropolitan Community College: Silver for Total Integrated Marketing Campaign



Marymount Manhattan College: Bronze for Imprinted Materials



For the full list of awards visit EduAD Awards.

[Infographic] 12 Strategies to Improve Late Cycle Enrollment

Top 12 Strategies for Late Cycle EnrollmentWhatever happened to summer vacations or the ‘slow season’? The admissions cycle used to reach a crescendo on May 1st and then lead into a quieter summer. Not anymore.

High school students are making decisions later in the cycle. Transfer students have become a more critical piece of the enrollment puzzle. Adult students are seeking solutions to perceived immediate needs.

Last month, TWG Plus’ Senior Marketing Consultant Chris Tyburski and Kean University’s Director of Admissions Jennifer Kanellis hosted our first webinar of the year “4th Quarter Enrollment Strategies” filled with great insight and tips for reaching those slow-moving prospects.

We have compiled a list of 12 core strategies based on that webinar that will help you thrive in this new era.  Download the infographic now.

For more information on late cycle enrollment strategies watch the full webinar recording or download the webinar presentation slides today!

2015 Education Digital Marketing Award Winners

The 2015 Education Digital Marketing Awards measured our work among the best in the nation results are in! We are happy to announce that this year we brought home 8 great wins!

We are proud to congratulate our higher education partners on their 2015 digital awards and look forward to another great year!

Gold Winners:

Monmouth College Digital Viewbookmonmouth_dvb


Northern Kentucky University Landing Page


Silver Winner:

University of Virginia at Wise Digital Viewbook

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Bronze Winner:

Manhattanville College Digital Viewbook



Merit Winners:

Catawba College Digital Viewbook
Maryville University School of Adult and Online Education Landing Page
Stevenson University Digital Viewbook
Stevenson University Landing Page


Check Out Our Latest Higher Ed Marketing Awards

Think “Birdman” winning 4 awards is impressive? Then we ought to blow you away with the 22 awards we just received in the 2015 Education Advertising Awards, sponsored by Higher Education Marketing Report. Not to mention the additional 10 awards we won earlier this year in the 2015 Education Digital Marketing Awards.

Here a few of the winners.

Gordon State College, Gold for Student Viewbook, Gold for Search Piece, Merit for Brochures


University of Idaho, Silver for Total Recruitment Package


Bloomfield College, Silver for Total Recruitment Package


Averett University, Bronze for Acceptance Poster


Stay tuned for more award posts!

Introducing Jessica Shasserre!

We are excited to add Jessica Shasserre to our team! She will be joining us as a Strategic Enrollment Consultant.

Jessica’s experience in higher education spans both public and private universities, managing campus-based recruitment, territory-based regional recruitment, recruitment communications and marketing, and operations oversight. In her six years at Maryville University, she served as Assistant Director of Admissions, Assistant Director for Enrollment Operations, and as Maryville’s first regional recruiter. As the West Coast Regional Director of Admissions for Maryville University, applicants increased by 600% and matriculates increased by 180% in her first year. Prior to her higher education career, Jessica spent three years in commercial advertising and marketing, working primarily on a federal recruitment campaign for the United States military.

Jessica has served on MOACAC’s Executive Board as Technology Chair, as the Webmaster and Technology Chair on the Executive Board for the Regional Association for College Admission Counseling (RACC), and has been an active member in WACAC, PNACAC, TACRAO, and IACAC.

Jessica graduated magna cum laude from Maryville University with a degree in Communication. She resides in St. Louis, Missouri, with her husband, daughter and dog. Beyond her work with TWG Plus, you’ll find Jessica outdoors – camping, hiking, canoeing and enjoying the fresh air.