Donor Appreciation Season

‘Tis the season for giving! Gifts of time, talent and treasure are precious, and this time of year provides a great opportunity to recognize those who give back to your institution. We’ve assembled some of our favorite ways to say ‘Thank you’ to your donors- some of the most important people in your campus community.

‘Thank You’ cards written by students.
One of the easiest and most elegant ways to say thanks is with a handwritten note, particularly one written by someone who benefitted directly from that gift: a student. Make a practice of sending a handwritten thank you following each donation, and your institution will earn a well-deserved reputation for good manners and gratitude.

Donor appreciation garden.
Dedicate a space on campus and cultivate a beautiful garden in recognition of your donors. Your campus will benefit from the aesthetic, and donors will appreciate a living tribute to their generosity.

Unique campus art.
Your donors give because they love your institution. Thank them with a gift that will be close to their hearts. Commission an artistic image of the entire campus, your flagship building or a special campus location. Whether it is a rare aerial shot, a drawing, photograph or other rendering- create a numbered, limited edition print to send to donors to let them keep a little piece of campus at home.

Personalized ‘Thank You’ video.
Time to get creative and have a little fun! Create a personalized video that can be emailed to your donors. It’s a fun way to showcase your institution’s personality and keep your donors engaged.

Year-in-review piece.
Design a sophisticated publication depicting and describing the ways in which donations have benefitted your institution that year. This piece can be printed or digital (or better yet, both!). Include images of improvements, additions, and student groups who have been impacted to show your biggest fans that their donations have been put to great use.

Invitation for a VIP tour of campus.
Remind your donors that they are always welcome on campus. Encourage them to visit and offer a literal trip down memory lane with a tour designed just for them. Hosted by specially trained student ambassadors, the tour should focus on historical areas of campus, discuss updates and renovations, and include a commemorative photo at the donor appreciation garden (see above!).

Call!
Engage your students to call donors just to say thank you. A thank you call without a solicitation is a wonderful way for donors to feel connected. The opportunity to speak with a current student will give your donors a unique perspective of student life, and will help them to know that their gift has made an impact on a personal level.

Showcase your talent.
Utilize your campus music groups to record a nostalgia-inducing rendition of your alma mater or fight song! Send your donors a link for a digital download for a one-of-a-kind thank you they can add to their favorite playlists.

Whatever method you choose, just remember to always say thank you. A feeling of gratitude from your students, faculty, staff and administration goes a long way in making your donors feel special and appreciated. For more creative higher education marketing ideas, or help on any of the above, be sure to contact TWG Plus for a custom-designed solution to fit your needs.

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