For everyone who missed our webinar last week, here is the link to the recording. And now for part two of the Q&A that Taylor and I did not get a chance to get to last Wednesday. Have any other questions our audience didn’t ask last week? Shoot either one of us an email – our contact info is below!
What is your opinion or experience with student social media ambassadors?
Ambassadors have a tendency to lose consistency as the year wears on, so select students with a real vested interest in creating consistent content. Think leaders of organizations, teams, and groups across campus that would benefit from a strong incoming class. Also consider using students who truly love social media or are pursuing a degree in digital marketing or communications. For them it’s a resume builder and for you it’s a teaching opportunity and a huge help!
Are community colleges using this social media devices to market themselves?
They absolutely are! The successful community colleges know their strengths, how they differentiate themselves from other institutions, and translate that into their social strategy.
I have a fear of a student changing the password of the Snapchat account. Is this is a trust issue?
That is a very valid question. Snapchat required a valid email and password for an account. Therefore, if at any time a temporary password is compromised, the primary email account holder can request a new one which would logout the current user. There is definitely trust involved with this process. I recommend going the extra mile of requiring an application and/or interviews for any social media ambassadors. This would create a heavier weight of importance on the position.
How do we get students interested in following us on Snapchat?
In short, create interesting and applicable content. Organizing a contest could generate some excitement and draw students to find the account. You should also promote your Snapchat account across your other social channels.
What social media devices would you use for parents vs student to influence them more about your school?
Facebook has a large number of adult users, so if you want to start somewhere, that would be it. Keep in mind though, just like the students are ready to leave the nest in real life, they don’t necessarily want their parents by their side on social (one of the theories as to why Snapchat is so popular). I would start a small, private group for parents who want to know more about your school and monitor the engagement from there.
Should we eliminate individual team pages in athletics and consolidate to make one athletic page?
I recommend this to help streamline your social strategy. The closer you can get to one page, the easier it is for your audience and prospects to follow you and understand your messaging. While this is the goal, whether this is feasible or not for your school will really depend on the communication between teams and departments.