[Infographic] 12 Strategies to Improve Late Cycle Enrollment

Top 12 Strategies for Late Cycle EnrollmentWhatever happened to summer vacations or the ‘slow season’? The admissions cycle used to reach a crescendo on May 1st and then lead into a quieter summer. Not anymore.

High school students are making decisions later in the cycle. Transfer students have become a more critical piece of the enrollment puzzle. Adult students are seeking solutions to perceived immediate needs.

Last month, TWG Plus’ Senior Marketing Consultant Chris Tyburski and Kean University’s Director of Admissions Jennifer Kanellis hosted our first webinar of the year “4th Quarter Enrollment Strategies” filled with great insight and tips for reaching those slow-moving prospects.

We have compiled a list of 12 core strategies based on that webinar that will help you thrive in this new era.  Download the infographic now.

For more information on late cycle enrollment strategies watch the full webinar recording or download the webinar presentation slides today!

Social Media Webinar Q&A – Part 2

For everyone who missed our webinar last week, here is the link to the recording. And now for part two of the Q&A that Taylor and I did not get a chance to get to last Wednesday. Have any other questions our audience didn’t ask last week? Shoot either one of us an email – our contact info is below!


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What is your opinion or experience with student social media ambassadors?

Ambassadors have a tendency to lose consistency as the year wears on, so select students with a real vested interest in creating consistent content. Think leaders of organizations, teams, and groups across campus that would benefit from a strong incoming class. Also consider using students who truly love social media or are pursuing a degree in digital marketing or communications. For them it’s a resume builder and for you it’s a teaching opportunity and a huge help!


Are community colleges using this social media devices to market themselves?

They absolutely are! The successful community colleges know their strengths, how they differentiate themselves from other institutions, and translate that into their social strategy.


I have a fear of a student changing the password of the Snapchat account. Is this is a trust issue?

That is a very valid question. Snapchat required a valid email and password for an account. Therefore, if at any time a temporary password is compromised, the primary email account holder can request a new one which would logout the current user. There is definitely trust involved with this process. I recommend going the extra mile of requiring an application and/or interviews for any social media ambassadors. This would create a heavier weight of importance on the position.


How do we get students interested in following us on Snapchat?

In short, create interesting and applicable content. Organizing a contest could generate some excitement and draw students to find the account. You should also promote your Snapchat account across your other social channels.


What social media devices would you use for parents vs student to influence them more about your school?

Facebook has a large number of adult users, so if you want to start somewhere, that would be it. Keep in mind though, just like the students are ready to leave the nest in real life, they don’t necessarily want their parents by their side on social (one of the theories as to why Snapchat is so popular). I would start a small, private group for parents who want to know more about your school and monitor the engagement from there.


Should we eliminate individual team pages in athletics and consolidate to make one athletic page?

I recommend this to help streamline your social strategy. The closer you can get to one page, the easier it is for your audience and prospects to follow you and understand your messaging. While this is the goal, whether this is feasible or not for your school will really depend on the communication between teams and departments.


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Social Media Webinar Q&A – Part 1

Thanks to everyone who attended our webinar, “Social Media in Higher Ed: How to Get Results for Your Institution.” I hope you enjoyed it and took a few things away that you could apply to your school. By the time we got to the Q&A portion, everyone had responded with some great questions that we couldn’t get to in time, so Taylor and I wanted to answer them for you afterwards. Here is the first set of the answers, and if you have any others, feel free to email us or leave a comment!

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I’m interested in learning how other institutions are using Snapchat and how they measure its impact on enrollment.

Snapchat is notorious for disclosing minimal statistics on its usage and engagement. However, you can view the number of followers you have and the number of users who view your snaps. With this info, you could compare to see if there is a correlation.


How do you use social media to encourage students to look at community colleges versus your traditional four-year institutions?

We recommend placing your social media account information on publications and emails so students know how to reach you.  It’s all about selling your school and programs with the student’s best interest in mind.  If you keep a healthy social presence, they will notice.


What are the best times to post for each media, and what are each media’s followers looking for (what will make them like our posts or our page)?

We are firm believers that great content is far more important than trying to time your posts to hit a theoretical “golden hour.” If you post great content, your followers will find it and respond. Social is just a medium, think about what’s exciting on your campus and translate it online.


Do you recommend Pinterest as a platform for students? Boards can include health tips, dorm room ideas, etc. (just as a fun and interactive way to gain and retain students)

We recommend it as part of your overall social strategy if you have the bandwidth to support it, and have a content strategy specific to Pinterest. It sounds like you do, so great start!  Make sure to always include your institution’s name and link to your website for gaining better traffic.


With a small staff and so many platform options, what are the best choices? I maintain FB and Twitter -with success- and would find it hard to add another channel and do it well.

Something to consider when feeling overwhelmed with managing social media is rethinking your collaboration. It is possible for the school’s marketing department to manage the main Facebook account which would allow admissions to drive students there.  I vote Instagram being an absolute must. Snapchat is quickly becoming the new Twitter for Gen Z.

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Social Media Acceptance Strategies

With all the focus on getting the rear ends in the seats so to speak, it’s easy to look at your potential students as another number to meet your quota for the year. When you’re dealing with incoming classes in the hundreds and thousands, it makes sense and you can be forgiven for using this train of thought.

But with increased competition and declining yield rates, you also need to stand out to nab your best and brightest applicants. While direct mail still works, making full use of the power of social media to add a personal touch during the acceptance process can do wonders.

There isn’t a better time to use social than when an accepted student posts about how ecstatic he or she is about the news. For them, it can quite literally be validation for a lifetime of hard work, and they want to share their accomplishment. There isn’t another time that they will be this excited about your school, so take advantage of it.

How? Tune in next week at 11:30 am CST to our webinar, “Social Media in Higher Ed – How To Get Results” to learn about some specific strategies using social. You can register here.