It’s gotten a generous amount of buzz over the last couple weeks across the interwebs, but what is this new messaging app that is apparently the next best thing? Peach. Cute name, basic interface and functionality. Seems simple enough, but you’re probably either rolling your eyes right now or shuddering at the thought of having to add another platform to your workload. “Chandler, do I really have to pay attention to this one?” The short answer is maybe, but read on to find out more. You could end up a full lap ahead of your competition in the higher ed world.
In a nutshell, Peach is a messaging app. Think along the lines of the seemingly millions of them out there. Yes, there’s yet another one trying to make a splash. It allows users to send simple messages to their friends who they add on the platform. Send text, pictures, and GIFs to your friends quickly on a clean interface. There isn’t a main stream on Peach like there is on Facebook or Twitter, so you won’t be inundated with posts you don’t want to see. It gives it a more intimate feel.
There are three central sections – friends you follow, friends of friends, and your profile where you can see all of the posts you’ve sent. Your friends can see, comment and like your posts, just like on the other major platforms.
What’s different about Peach, and what it has to be banking on for its success, is its Magic Words feature. Whenever you type “GIF” for example, it will allow you to automatically search for and post a GIF. The intriguing part of the feature is that while there are plenty of commands that are well-known (draw, shout, move, etc), there are plenty left to be discovered.
As it is, it’s hard for me to see a direct translation to the world of higher ed. Not sure there will be enough students willing to become friends with you to make it worth your while, but that was also the case with Snapchat. Peach says it “reads every review to make Peach better for you.” If it can stay around long enough to evolve and not become another casualty in the failed app cemetery (RIP, Meerkat), it very well could be an app you don’t want to ignore.