From crafting a unique story that uncovers your key messages to creating the buzz that sets you apart, building and maintaining a successful brand is no easy feat for an educational institution. Is your school up to the challenge? Of course it is – so take a deep breath and follow our tips for taking your brand to the next level.
Know your audience.
What matters most to them? Start with a solid foundation of market research to bring clarity and focus to your branding efforts.
What sets you apart from the rest? Identify your distinctive qualities and develop a message that highlights those strengths.
Make a promise.
Let your brand promise be your guide. Strive to meet and exceed expectations at every level of communication.
Authenticity speaks volumes. Brands that tell a genuine, honest story will resonate with your students, build trust and make a connection.
Your brand represents who you are. Regardless of the medium, consistency is key to building recognition, familiarity and trust.
Create brand ambassadors.
An engaged and passionate internal audience is the key to brand awareness. Let your faculty, staff and students be your voice.
Inspire your students by taking risks. When you explore new and creative ways to connect with your audience, you strengthen your brand.
Just remember success takes time. Conduct surveys, focus groups and interviews to gain insights of the effectiveness of your campaigns.
Invite your audience to be a part of your story. Every tweet, post, like or share extends your brand’s reach exponentially. Encourage it.
An updated brand deserves some buzz. So celebrate your institution on campus: throw a party, print new t-shirts, make a splash. Incorporate elements of your new brand into every marketing effort.
If you are in the Atlanta area and would like to learn more about our brand process and what it could do for your institution please join us at Brand Camp August 26th. Sign up today!