Beginning April 21st, Google will expand mobile-friendliness as a ranking element. This change will affect searches on mobile devices and will have a significant impact on mobile search results.
This algorithm change will place sites that are deemed mobile-friendly higher in mobile search results.
This also means that websites that currently have high rankings could lose their top positions if they are not mobile-friendly.
What You Can Do About The Mobile Search Change
Enter your website’s URL into Google’s Mobile-Friendly Test and it will let you know if your site is mobile friendly.
If your website passes the test, you will see a green banner indicating that your site is mobile friendly.
If your site does not pass the test, Google will give you some suggestions to fix the problem.
Common Reasons Why a Website Isn’t Mobile-Friendly:
• Your content is wider than the screen
• Your text is too small
• Your links are too close together
• You aren’t using responsive design
Work with your webmaster or contact us to ensure that you don’t get bit by the coming changes.