TWG Plus Digital Viewbooks Win GOLD! – 2014 EDMAs


Last week, Higher Education Marketing Report announced the 2nd annual 2014 Education Digital Marketing Awards. These awards test a firm’s creative mettle against companies across the country.

TWG Plus pulled in 10 EDMAs this year— 5 Gold, 2 Silver, 1 Bronze and 2 Merit. Our innovative digital viewbook took the lion’s share of the awards.

We are extremely proud to share this honor with our higher education partners across the country. This is what a true collaboration can do.

Gold Winners
Kalamazoo College, Digital Viewbook, Online Publications
Kalamazoo College, Digital Viewbook, Miscellaneous Interactive Media
Morgan State University, Digital Viewbook, Online Publications
University of Idaho, Digital Viewbook,Online Publications
University of Idaho, Landing Page, Admissions Website

Silver Winners
Bluefield College, Digital Viewbook, Online Publications
Southeast Missouri State University, Digital Viewbook, Online Publications

Bronze Winner
Northwest Missouri State University, Digital Viewbook, Online Publications

Merit Winners
Morgan State University, Landing Page, Admissions Website
Warren Wilson College, Digital Viewbook, Online Publications

Bloomfield College Embraces Their Brand

bloomfield pubAs the A-Team’s Hannibal once said, “I love it when a plan comes together.” And it certainly has with our partnership with Bloomfield College.

Earlier this year, we partnered with Bloomfield to help them engage in a broad-scale branding project.Their goals were threefold: create a thoughtful brand that reflects the spirit of the College; generate pride and excitement within the College community; and roll the brand out in a way that will engage prospective students and their families.

We’re proud to say that the first phase of the brand launch is well under way and we could not be happier with the results! Bloomfield College is an innovative leader in coaching students and helping them develop both inside and outside of the classroom. Their brand, centered around the theme of helping students ‘write their own story’, captures the essence of their mission while focusing on their students, just as every member of their community does on a daily basis. We believe that’s why it is resonating so well on all levels.

Most exciting for us is working with a partner who ‘gets it’. Bloomfield College has embraced their new brand fully and enthusiastically. Together, we’ve refreshed their recruitment publications, developed a new website, re-launched their YouTube channel and completely revamped their tour program. Bloomfield College is taking the ball and running with it! Don’t take our word for it, read more about it in their alumni magazine here:

Bloomfield College is going places and we’re glad to be along for the ride.

Come see Scott Novak at CACRAO 2014


We are excited about CACRAO next week.

Our President, Scott Novak will present a session on Monday at 8:30 AM entitled:

What “Moneyball” Can Teach You About Competing As A Small School
This talk will show you how to develop marketing initiatives that get results and won’t break the bank!
We look forward to seeing you there.

We will also be introducing our new ebook “Optimizing Enrollment Management with Predictive Modeling” to get the most out of your next enrollment campaign. Download it now.


Whiskers for Marilyn Wrap-Up

NSN FinalWith December 1 upon us, the TWG Plus fundraising effort – Whiskers for Marilyn – is officially at an end. We are proud to say that it was a huge success and surpassed all expectations.

Throughout the month of November, our friends and family donated close to $3,000 in direct support of Marilyn Nowlin. All of us at TWG Plus are truly touched by the incredible generosity that was shown. We have always believed that relationships and people come first. The selfless support for a member of our extended family confirms that belief and makes our commitment to that core value even stronger.

We wish all of you and your families health and happiness throughout the holiday season. Thank you, once again, for your support and friendship.