Alhough they wouldn’t toot their own horn, Friends University won a Digital HEMR award for their 2013 Digital Viewbook. Strategic Enrollment Consultant , Stacey Kammerdiener, encouraged Friends University to take full advantage of http://friendsuviewbook.com/. She recommended that the faculty use the site as a fulfillment piece, linking it to their web page and signature lines.
This digital viewbook includes a responsive design and variable copy. Based on a student’s location, the digital viewbook presents a different counselor photo with a personalized message. This design blends search and personalized brand experiences.