Slippery Rock University – Rock Solid to a Monumental Future

SRU selected TWG Plus to refresh their “Rock Solid” tagline. The slogan needed a contemporary spin that would represent the foundation upon which students could build their futures without “rock solid” being perceived as “average.”

After a thorough communications audit and focus groups with faculty, we chose to take the  “solid” metaphor a step further.  A strong grid pattern now frames the foundational messages. “Building on Monumental Futures”  graces the cover of the undergraduate digital viewbook (which won a 2014 Silver Digital HEMR Award) and SRU’s print pieces.  The new slogans are highly portable to graduate pieces, too. Prospective graduate students can feel confident that their education is “Grounded in Experience.”

Enjoy!



Responsive Undergraduate Digital Viewbook on Tablet

Responsive Undergraduate Digital Viewbook on Tablet

 

Slippery Rock University Responsive Undergraduate Viewbook on Phone Detail

Slippery Rock University Responsive Undergraduate Viewbook on Phone Detail

 

SRU Undergraduate Print Suite

SRU Undergraduate Print Suite


Graduate Pocket Folder Cover

Graduate Pocket Folder Cover

 

 

Graduate Pocket Folder Inside

Graduate Pocket Folder Inside

 

 

Graduate Pocket Folder and Brochures

Graduate Pocket Folder and Brochures

 

Graduate Pocket Folder Detail

Graduate Pocket Folder Detail

 

Leave a Reply

You must be logged in to post a comment.