It is my opinion that in order to be successful in the field of admissions you need to focus on creating and strengthening relationships. Relationships with students, their parents and their guidance counselors. Simply put, admissions is all about the relationships. With that said, it is close to impossible to develop and maintain relationships, in the highly competitive field of enrollment, without the necessary tools. Here are four simple tools that every admissions team should have in their toolbox.
1) Student Search
2) Travel Brochure
Why the tools:
Student Search – Identify the students that are most interested in your community.
Travel Brochure – Meet them in their community.
Viewbook – Educate them about your community.
Postcards – Stay visible in their community.
Benefits of the tools:
Student Search – Find them: The Search process allows you to identify students that are most interested in what you have to offer. This is a great way to increase and strengthen your inquiry pool. At the same time you are able to enhance your brand while communicating your key messages to a large community. Through this process your message makes it into a large number of mailboxes and inboxes. Search allows you to reinforce your brand in certain, pre-identified, communities. It also allows you to divert the appropriate amount of energy and resources to students that are most serious about you.
Travel Brochure – Go to them: An impressive travel brochure to take on the road is a key tool for admissions counselors. The weeks of face to face meetings with students, parents and counselors can be very fruitful if a connection can be made. The travel brochure allows admissions counselors to make a connection and an impact. This publication should highlight key institutional messages and be filled with high quality photography.
Viewbook – Educate them: The viewbook should be the premier piece in your suite of publications. This piece should make the most impact. Commonly this is a more lengthy publication filled with high quality photos and an extensive profile of the institutions key programs.
Postcards – Stay connected with them: This is a cost efficient way to stay in front of the students you are recruiting. Once a student has been admitted you must continue to recruit them. A series of postcards gives you a systematic way to reinforce key messages and keep students engaged and informed.
There are many tools to choose from. This is a series of four that happen to work well together and can serve as the foundation for any recruitment team. TWG Plus prides itself on providing cost efficient enrollment based solutions. If your office lacks these tools or needs to upgrade the tools you are currently using please do not hesitate to reach out to discuss options and pricing.
Good luck building your next class!!