Each day, TWG Plus gives you a short synopsis of what is going on in the world of higher education and higher education marketing. Dr. Taylor Trussell is your curator.
College merit aid produces bidding wars (Washington Post). “It is becoming a common scenario post-recession: Affluent applicants, shocked by college sticker prices and leery of debt, are choosing a school not because it is the first choice but because it is the best deal.”
The Smart Student’s Guide to Choosing a College, Part 2 (Patch.com). “Before we review what’s important in gauging a college, let’s first consider what’s not important. Unregulated and aggressive college marketing is very selective about the facts that are revealed.”
Legislators Ask Testing Companies How They Use Student Data (Head Count). “Two U.S. congressmen who seek enhanced online privacy protections for teenagers have asked ACT Inc. and the College Board to disclose how they collect and use test takers’ personal information… .”