“Officials at many colleges have come to see the net-price calculator as something that could make a big difference in their admissions outcomes, rather than a routine matter of compliance.” (Beckie Supiano, The Chronicle of Higher Education)
There’s no doubt that newly mandated college calculators are a valuable resource to students searching for the school with the “glass slipper fit”. A new idea, however, suggests that these nifty number-pluggers are more than just a calculation tool but an extension of the school’s brand itself.
Why, then, would it be valuable for schools to invest in a generic calculator—one kin to calculators featured on competitors’ websites?
Federal-issued calculators are bone dry on the customization level. Clients who choose to invest in calculators developed by mainstream companies—such as College Board—will just have the “custom features” of their website’s design plugged into an even bigger calculator (one yielding the same ‘answer’ for all of its clients in terms of web design).
When it comes to customization (i.e. incorporating custom financial information and branding into a completely unique net price calculator), federal and highly commercialized calculators are the evil stepsisters chasing that glass slipper.
To experience the functionality and customization that The Whelan Group’s Net Price Calculators offers, read more and then schedule a demo.
Clients looking to develop a calculator through TWG can do so at a discounted price before the clock strikes midnight on December 31st.
For questions or details, contact us.