10 Twitter Don’ts

These are the most common mistakes people are making using Twitter…

  1. Direct message SPAM
  2. Privatizing updates
  3. Highly promotional updates
  4. Confusing quantity of followers with quality
  5. Irrelevant Tweets
  6. Re-Tweeting a post without reading
  7. Setting up a dormant account
  8. Leaving your page un-branded
  9. Getting too personal
  10. Not following those that follow you

Avoid those things and happy Tweeting!

Reach More Prospects’ Families

With college costs rising during an unstable economic recovery, many Americans are reconsidering the value of higher education – or, lack thereof.

In a recent survey, 63.5% of people agreed “a college education is still a good financial investment for young adults given rising costs.” While this statistic is promising for the majority of high school students (and the colleges seeking them), 36.5% of families remain unconvinced.

In general, “graduates [are] likely to earn $1 million more in their lifetime than non-grads,” claims Keith Brannan, Vice President of Financial Security Planning for COUNTRY Financial. With countless benefits and undeniable career preparation, why doesn’t everyone have higher education at the top of their priority lists?

Many adults find college funding competing against retirement funding, with 52.5% of families prioritizing retirement over their child’s education. However, if monetary setbacks are the only constraint, then schools have no excuse for dwindling applicant numbers.

If universities develop convincing marketing campaigns, pushing financial aid and scholarship information, they will undoubtedly catch the attention of skeptics. With college cost serving as one of the biggest deal-breakers to potential students (if not, the biggest), it is definitely an issue that needs to be addressed, not ignored.

Through unique solutions, such as customized cost calculators and other financial aid marketing, schools can expect a much clearer communication path to those 36.5% of unconvinced families.

For more information about creative higher education marketing, and Net Price Calculators, please contact us.

Source: Emmeline Zhao, The Wall Street Journal

NCICU Endorses TWG’s Net Cost Calculator

The Whelan Group is pleased to announce NCICU’s endorsement of our Net Cost Calculator.

North Carolina Independent Colleges and Universities (NCICU) is made up of 36 private, non-profit liberal arts colleges in North Carolina. Through the development of individual Net Cost Calculators for these schools, The Whelan Group hopes to “support, represent and advocate for North Carolina independent higher education.” (source: ncicu.org).

Scott Novak, Executive Vice President of The Whelan Group, and Brad Moore, President of The Whelan Group’s Search Solutions, presented TWG’s Net Cost Calculator on June 25th to the NCICU. The meeting of admission, financial aid and institutional research personnel served as a forum for discussing and displaying The Whelan Group’s Net Cost Calculator’s capabilities, functionality and development timeline.

For more information on The Whelan Group’s Net Cost Calculator, or to request a live demo, please contact us.

Higher Ed Bullying Students

Like a fight on the playground, low-income students are being bullied by the higher ed institutions they long to fit in with – and no one is doing anything to stop it.

After talking personally with these students, Gary Berg has gleaned both qualitative and quantitative proof that demonstrates “how students from poor families are shortchanged at every stage of their postsecondary education, from admissions practices that discriminate against them, to the numerous obstacles they face getting through college, to the lesser benefits they reap after graduation.”

Aside from the cost of college and lack of financial resources these universities supply, the needs of admitted, low-income students are still being ignored inside the walls of the classroom.

Problems such as reading and writing at a collegiate level, along with a different “frame of reference and context for [learning] various subjects that are common knowledge to more affluent students”, prove to be challenging barriers prohibiting a fair learning environment.

Berg suggests two things colleges can do to better the enrollment for, and retention of, low-income students:

  1. Change the format of education to accommodate working students:
    “[Appreciate] the particular challenges economically disadvantaged students face… Although colleges have adapted somewhat to students who work, they are still often extremely resistant to meeting the demands of this group.”
  2. Pay attention to the practical and emotional barriers to college attendance low-income students face:
    “First-generation college students often also confront a greater adjustment problem in college.”

With higher education ignoring “students who… stand to gain the most from it”, schools are only hurting their reputation and falling short of their promise as an institution of secondary education (“to improve the country’s record on degree attainment”).

From the outside looking in, it’s easy to see that there are simple solutions to solve these problems. Without intervening, however, these issues risk being ignored entirely – or stuffed into a trashcan, or shoved into a locker, or… Well, you get the idea.

Read more about Berg’s higher ed recommendations.